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MOVEUP DASHBOARD

MoveUp is a fitness app for everyday athletes, 500K users, run by a 12-person team (product, design, and 2 growth engineers). The challenge: new signups are up 12%, but week-1 retention is down 18%, tracked through Mixpanel dashboards and a weekly growth review. Your manager's message: "Something changed after the last release. I want to know why before we scale spend."