MARKETING & GROWTH
Performance Marketing Manager
Turn ad spend into measurable, repeatable results.
What you actually do
Run paid campaigns
Plan and manage ad spend across channels.
Optimize for results
Constantly test and adjust to improve return on spend.
Report on performance
Show clearly what's working and what isn't.
Skills you'll use
Tools
You might love it if…
You like the feedback loop of spending, measuring, and immediately improving.
Think twice if…
You'd rather focus on brand and creative than direct-response numbers.
How to get there
Learn digital advertising platforms
Google Ads, Meta Ads, and how to read campaign performance.
Practice with a real (even small) budget
Run and optimize actual campaigns, not just theory.
Related careers
CAREER PATH
Build my Path
Get a step-by-step plan — Understand, Build, Experience, Prepare.
4 stages · Self-paced
Roles differ by company, team and country. This page describes typical work to help you explore — it isn't a job guarantee, and your day-to-day may look different.